After building a custom affiliate marketing theme for New Zealand client 70times1, I was asked to build an additional custom WordPress theme that was customized and contained a number of functions aimed directly at affiliate marketers. This theme became known as the Capital Theme, which was billed as being a affiliate marketers dream theme. I built a theme options panel that would allow a user to customize the logo and color options, as well as select from numerous layouts all without touching any code.
The true power of the theme could be found in the link cloaker that was built into the core theme functions. Whenever an affiliate link was posted, the link would automatically be masked with the parent domain and a number string. This not only allowed for short urls, but also kept everything in-house without the need for external link-shortening services or exposing the complete affiliate link. In addition to designing the entire premium theme, I also built the portal used to market the product at capitaltheme.com.