Overview
ActBlue powers small-dollar fundraising for campaigns and causes across the US. I consult with product and growth teams on the core donation experience — especially mobile, where most contributions happen.
Focus areas
Donation flows. Form layout, express pay options (Apple Pay, Google Pay), and recurring setup — tested and refined for conversion without feeling pushy.
Performance and accessibility. Pages need to load fast on poor connections and hold up to WCAG AA. That constrains a lot of layout and interaction decisions.
Campaign customization. Self-serve branding tools that let campaigns personalize pages without breaking the patterns donors already know.