Andrew ClementeProduct Designer & Developer
Design, Development & Site Operations2016–2018WordPress · Multilingual · Site Operations

North Sails

Lead designer and developer of northsails.com — a multilingual WordPress site serving a global sailing audience of 1.5M+ pageviews a year.

North Sails homepage in January 2018 with the main navigation above a 3Di Innovative Technology hero

Overview

North Sails is the world’s leading sailmaker, with lofts and customers on every continent. From February 2016 to February 2018 I was Web Program Manager and the lead designer and developer of northsails.com, along with related North Technology Group properties.

The main site was a multilingual WordPress build with more than 1.5 million pageviews a year, in English, Italian, Spanish, German, and French.

North Sails homepage heritage statement above a Latest Stories row of three news posts
Mid-homepage in January 2018 — the heritage statement leading into Latest Stories, fed by the site's news and announcements.

What I worked on

Design and development: Templates, navigation, and page design across the site — from sail types and racing classes to education guides, stories, and the loft finder.

E-commerce groundwork: Built the foundation for North Sails’ first e-commerce portal: 1,000+ products across 30+ regional price lists.

Content, SEO, and UX: Content management across languages, search optimization, and ongoing UI/UX optimization.

North Sails homepage 3Di technology banner, Art & Science of Sails promo, and a grid of sailing photography
North Sails Sail Finder grid of racing and cruising sail types, each with a name and tagline
North Sails One Design page with a Find Your Class search, a victory list, and the start of a news grid
North Sails How To Guides page with an intro and a grid of guide articles
Further down the homepage — a 3Di technology banner, the Art & Science of Sails book promo, and a sailing photo grid.

Infrastructure and integrations

I also managed the servers behind these properties (CentOS, WHM, and cPanel), and a Salesforce integration that sent product purchases to the right channels.

Screenshots of past sites are from the Internet Archive’s Wayback Machine.

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