Overview
North Sails makes performance sails and sailing apparel. I led product design and front-end implementation for their global storefront — technical product pages, multi-region commerce, and a brand site that had to feel as precise as the gear itself.
Focus areas
Product catalog. Spec-heavy pages for technical equipment, with photography and detail layouts that worked for both expert sailors and casual buyers.
Global commerce. Multi-currency, multi-region structure with consistent navigation and checkout patterns.
Front-end delivery. Semantic HTML, responsive templates, and performance-conscious image handling across the site.